Accumulus automates the entire subscription process, while providing actionable insight to guide your path. We automate recurring billing, payment processing, customer communications, and many other aspects of the recurring customer lifecycle. And we do so while keeping you in complete control of your customer data and user experience.
It is easy to get started with Accumulus subscription commerce. Simply configure your merchant account, your products and usage requirements and then price those products and usage into your offers. Take advantage of additional functionality such as provisioning, reseller and promotion tracking to fully automate the entire customer lifecycle and gain further insight into your operations. Read More about subscription commerce automation.
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Whether you are a small or large business, your competition does not stand still. Your market is evolving and your pricing always needs to reflect current conditions. With the almost limitless pricing flexibility our system offers, you can design pricing which maximizes your revenue and is a strategic differentiator. Built-in flexibility and agility allow you to make pricing a strategic asset for your business.
A well designed pricing strategy carefully defines product tiers, included and optional product features, recurring timeframes, recurring and potential one-time fees, overages, product terms, conditions and promotions.
Subscriptions and Memberships
Traditional offline subscriptions and memberships are structured on a one-time annual renewal event. Today's more sophisticated online subscription and membership models are ongoing, open ended agreements, with shorter recurring time-frames, and highly automated two-way relationships.
Tiered SubscriptionsTiered subscription offers, also referred to as tiered plans, let you strategically create, promote and manage a menu of recurring price points for a single product, or package of products. Among the benefits of creating tiered offers are:
- The ability to attract, acquire and serve a wider range of customers.
- The ability to engage customers with low-level product commitments in order to cultivate a deeper commitment over time.
With tiered offers customers can select the product price and features tier that best suits their current needs. Low pricing tiers allow consumers to experience your product with little initial investment or commitment. Higher priced tiers can provide superior pricing, features, flexibility and/or support in exhange for deep product commitments or engagements For example, a freemium tier, or an initial tier with free access for a limited time or usage level, can be a highly effective way for getting a large number of users to experience the product.
With our plug-in signup and customer portal widgets, as well as our platform integration framework, Accumulus can fit easily into your existing website and back-office. This keeps you in control of the customer experience and makes sure you always have efficient access to the latest customer and payment information .
Signup forms are more than just forms. They're virtual marketing and sales agents charged with converting interested prospects into newly engaged customers. They have a challenging task in balancing conversion objectives with activation data requirements. With Accumulus, you can fully customize your signup experience using our signup plug-in widgets to optimize your conversions.
Successfully activating the customer is more than completing the signup process. It means getting him/her into the product experience in a timely manner, in order to keep the customer engaged and experiencing the value of the product or service right away. Accumulus provides the account creation, provisioning, and customers service tools you need to activate the customer automatically. Further, seamless and efficient management of customer account data across products, platforms and channels allows your business to serve customers with less overhead, complexity and costs.
Timely communication with your customer throughout their lifecycle is key in maximizing successful product adoption and use. The system automates sending of many notifications, including subscription confirmations, monthly statements, and many others. We provide editable templates to allow you to fully customize the contents of any notification we send on your behalf. This is analogous to a mail-merge in which certain parts of a message are filled in with customer specific information. Off course, you always stay in control of your customer experience and can customize any notifications to match your company's brand messaging.
Leverage insightful reports and subscriber information to close the loop on the data and understand your customers' behaviors. Use promotions and resellers tracking information to get insight into where your marketing dollars are working best. Use product offer tracking information to find trends in customer behaviors. Use subscriber interaction information to keep your pulse on what is happening. And use customer product usage information to identify upsell opportunities.
PCI compliant recurring payment processing makes it possible for you to focus on building your business and not your billing systems. We work with your existing payment gateway or you can obtain a merchant account through one of our trusted partners. Besides recurring credit card processing, our flexible architecture can handle ACH / bank account transfers, PayPal, and invoicing. And unlike other vendors, you own your data. If you ever want to move providers, you can.
Your provisioning systems prepare and manage your products for appropriate use. Via our API, these systems are automatically made aware of new customers as well as changes in customers' subscriptions allowing you to fully automate the customer lifecycle. Custom provisioning information can be set up to let your systems know exactly what they need to turn on/off or suspend access to products and services.
Track usage to find out what and how much your customers are consuming or to implement pay-as-you-go pricing and licensing models. Use it to determine what is really driving customer behaviors and how customers are using your products and services. Let usage patterns inform your pricing strategy, drive improvements, and streamline your highly used functionality. Usage is divided into metered usage and allocated usage.
Metered UsageMetered usage measures dynamic consumption such as disk space used, compute time used, number of messages sent, etc. It can be defined as anything that you can measure. You can record usage for insight only or for implementing pay-as-you-go pricing models which charge based on actual consumption.
Allocated UsageAllocated usage is used to track reservations and allocations. You can use it to track and rate based on number of locations, number of users, etc. You can track allocation usage to implement reservation based or licensing pricing models.
Increasing the average lifetime value per customer requires a focus on both reducing churn or increasing retention and upsales.
Reducing churn is a primary concern for most existing recurring businesses, since keeping existing customers is almost always easier and less expensive than acquiring new ones. We help you establish long lived profitable customer relationships by streamlining and shortening the activation process, by enabling efficient customer service and support, by keeping your customers informed of their subscriptions and keeping you informed of customers' usage patterns.
Keeping a constant focus on upsales is equally important in increasing overall customer lifetime value. Upsales can be greatly improved when you understand what your customers value most and how to package your offerings in a way that speaks to that value. Use our systems to both understand customer behaviors and design pricing that strategically maximizes upsale revenue.
Helping you scale your business is at the heart of what we do. From scaling signups and payment processing through automated provisioning, dunning, and customer notifications, we help you gain the efficiency required to scale your operations all the way.
Automated OperationsIn order to scale your operations to many thousands and even millions of customers, automation at each step of the subscription lifecycle is essential. Our systems help you achieve just that. Automated signups are just the beginning of a fully automated subscription lifecycle, secure and reliable recurring payment processing with intelligent dunning, provisioning to automatically turn on and off access to your products and/or services without human interaction are other critical ingredients in achieving scale. You can rest assured that our systems will support you at each step of the way.
Service and SupportWhile human intervention can be significantly reduced by fully automating the subscription lifecycle, it cannot be eliminated completely. When customers call you with questions regarding the products and/or services they have purchased, your customer service and support personal needs to have the right information at their fingertips to quickly resolve customer issues. Our tools provide you with an operationally focused view of the customer helping you achieve highly efficient handling of customer service and support issues.
InfrastructureAccumulus is built on top of the state-of-the-art Microsoft Azure worldwide data center infrastructure. As a 100% cloud based solution with horizontal scaling capabilities built-in, we can tap into near unlimited resources to scale our systems to meet your demand.