Tiered offers, also referred to as tiered plans, let you strategically create, promote and manage a menu of recurring price points for a single product, or package of products.
Among the benefits of creating tiered offers are:
- The ability to attract, acquire and serve a wider range of customers.
- The ability to engage customers with low-level product commitments and engagements in order to cultivate and incent deeper product relationships, commitments and engagements over time.
With tiered offers customers can select the product price and features tier that best suits their current needs. Low pricing tiers allow consumers to experience your product with little initial investment or commitment. Higher priced tiers can provide superior pricing, features, flexibility and/or support in exhange for deep product commitments or engagements
A freemium tier, or an initial tier with free access for a limited time or usage level, is often a highly effective way for getting a large number of users to experience the product,
Example:
