When customers sign up for a product offer, a number of account processing steps need to occur, including recording of the customer information, verifying of the credit card, customer provisioning and notification(s). The efficiency of these steps is critical for maximizing new conversions and early rentention.
Signups
Signup forms are more than just forms. They're virtual marketing and sales agents charged with converting interested prospects into newly engaged customers. They have a challenging task in balancing conversion objectives with activation data requirements. Their success is measured by how well they secure data needed to successfully activate and provision the new product experience. With Accumulus, you have a range of options for implementing your signup forms keeping you in full control of the customer signup experience:
- create your own signup form and use our API
- use a signup form page hosted by us on your behalf
- use a plug-in form hosted by us and plugged into a page you create (as shown below)
Activations
Activating the customer is more than just recording their signup information. It includes the crucial step of getting the customer into the product experience in a timely manner. Accumulus gives you the account creation, provisioning, and customers service tools to activate the customer successfully. Seamless and efficient management of customer account data accross products, platforms and channels allows your business to serve customers with less overhead, complexity and costs.
Payment Processing
When the customer first signs up, we verify the credit card to make sure it is good. In addition, PCI compliant recurring payment processing makes it possible for you to fully focus on building your business and not your billing systems. We work with your existing merchant account and payment gateway or you can obtain a merchant account through us. And unlike other vendors, you own your data. If you ever want to move providers, you can.
Provisioning
Your product provisioning systems prepare and manage your products for appropriate use. Via our API, these systems are automatically made aware of new customers as well as changes in customers' subscriptions in order to fully automate the customer lifecycle.
Notifications and Customer Engagement
Once a new customer has been activated with a new account, and provisioned with a new product, our system can send a notification designed by you to the customer in order to maximize early product activations and engagements. In addition, we send notification of any changes in a customer's subscriptions, monthly statements, and several other events to the customer on your behalf. Off course, you always stay in control of your customer expereince and can customize any notifications to your particular needs.
To get started, request your sandbox account today or contact us for a free consultation.