Increasing the average lifetime value per customer requires a focus on both reducing churn and increasing retention and upsales.

Reducing Churn

Reducing churn is a primary concern for most existing recurring businesses, since keeping existing customers is almost always easier and less expensive than acquiring new ones. We help you establish long lived profitable customer relationships by streamlining and shortening the activation process, by enabling efficient customer service and support, by keeping your customers informed of their subscriptions and keeping you informed of customers' usage patterns.

Increasing Upsales


Keeping a constant focus on upsales is equally important in increasing overall customer lifetime value. Upsales can be greatly improved when you understand what your customers value most and how to package your offerings in a way that speaks to that value. Use our systems to both understand customer behaviors and design pricing that strategically maximizes upsale revenue.